ANALISIS ISI PESAN DAKWAH PADA ALBUM “SALAM” KARYA HARRIS J

Abstrak

Music is one of the da'wah media that has been used by many people, one of which is by Harris J. In Harris J's music album, the songs contain messages and meanings that contain da'wah messages for listeners with the aim that listeners can feel and take meaning in the lyrics included in songs by Harris J. One of Harris J's albums which contains songs with da'wah messages is the album "Salam". The purpose of this research is to find out how the da'wah messages are contained in the lyrics of the album song "Salam" and find out the da'wah messages that dominate in the lyrics of the album song "Salam". The research method uses the method of content analysis. The researcher categorizes and then the researcher uses the Holsty formula to find the coefficient of category reliability between judges and to measure the average decision comparison between judges. This research uses a quantitative approach that suggests accuracy and identifies the contents of da'wah messages such as aqidah, syariah, and moral values. By using quantitative data analysis in the form of lyrics from the song on the album "Salam" by Harris J. The results of this research indicate that the most dominant da'wah messages in Harris J's "Salam" album are messages of morality, as much as 53% of the number of items studied. While the message of aqidah is 31% and the message of Syari'ah is 16%.